PPC stands for Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever someone clicks on any of your ads. Once the visitor clicks, there is a bidding process. The highest bidder for the price per click will get the chance to be first listed in the search engine – hence the term “Pay Per Click”.

With this kind of advertising, you can still on the whole control your campaign as you get to create your own ad and target it at a certain audience via keywords or location. It also stays within the bounds of your budget, only allowing you to bid up to a certain amount (on a click).

There are some guaranteed benefits when you get to maximize the PPC strategy.

• PPC lets you advertise to all search engine customers. It is also relatively easy to set up and get going.
• At first glance, PPC advertising may seem expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of uncertainty, be assured that there is a protection for you. The search engine networks are able to recognize fraudulent clicks.
• You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period or you make another budget.
• You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. Take the PPC course for your short term goals and choose SEO if you have long term ones.   You can always do both, this usually provides the best long term sustainable results.

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One of the more successful techniques of SEO is the creation of a well-organized sitemap for a web site.  Since the site’s main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine.  This is where the SEO sitemap helps the website creator or administrator.

Writing code for SEO sitemaps is very easy and simple to format and maintain.  These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description.  Introduction areas can contain more of the keywords.  The site should have a main heading for every directory.

A simple list layout helps reduce redundant tags that might “hide” your keywords.  Some spiders give more weight to the following, than text in the normal body of the webpage:  heading text, content within link elements, text nearer the top of the page and the text written for a link.  Therefore, writing the keywords and links in these areas could in someway move up the web page’s ranking.  This goes for SEO sitemaps as well.

Web sites should be designed consistently, so navigation models should follow the flow of the site map.  Therefore, the first section in the sitemap should be the first link in the navigation bar. 

In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage.  However, in an SEO sitemap with little text, key words should be added as much as possible.  As much as possible, web links should follow web page titles, and must undergo SEO during coding.  Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of “organic” search results for an extended period of time.  However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position.  Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

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1- Submit your Blog to Blog lists and blog directories.

List of Free Blog Directories:

http://www.blogarama.com/add-a-site/

http://www.bloghop.com

http://www.2rss.com

http://www.bloghq.com

http://www.truthlaidbear.com

http://www.blogwise.com

http://www.globeofblogs.com

http://www.popdex.com

http://www.iblogbusiness.com

http://www.octora.com

http://www.gnoos.com.au/

http://www.blogmopolis.com

http://www.blog-watch.com

http://www.all-blogs.net

http://www.blogs.botw.org/

http://www.flookie.net

http://www.blogion.com

http://www.blog-search.com

http://www.blogcatalog.com

http://www.blogsearchengine.com

http://www.blogflux.com/add.php

There are many other free blog directories, Just Google it

2- Submit your blog to web directories.

Here is a list of free web directories

http://www.submitemnow.com/web-directories.htm

where I recommend to submit your blog.Its a best list of free web directories available on internet.

3- Bookmark it on top 5 Bookmarking Sites.

Bookmarking Site is a great and best way to get quality traffic now a days and not to forget it is one easiest method as well.Dont forget to bookmark your site on Digg.com , Del.icio.us , StumbleUpon.com , Propeller.com and Google,Not only bookmark your site but also make lots of friends and once they all bookmark it you will get big numbers of traffic every day by almost no work at all.This method will also increase your page rank in google and all other search engines. but try to write titles which people search on Google and other search engines .

4- Use Big Icon of RSS feeds,that way more people will subscribe to your feeds.

Go to your RSS feeder and download one big RSS logo and place it on your blog on your side bar or at any place where user can clearly see it.

5- Submit your RSS Feeds to RSS sites.

Its the easiest Back link formula may be on earth,Submit your RSS feeds to all the directories .Few good RSS directories are rss-network.com, rssfeeds.com, feedplex.com, completerss.com.rss-locator.com, feedster.com there are many other directories as well just go to google.com and search ‘ RSS directories ‘

Some RSS directory lists.

http://www.newsniche.com/rss-directories-and-submission.php

http://www.rss-tools.com/rss-directories.htm

http://www.masternewmedia.org/rss/top55/

http://www.dotsauce.com/2007/06/06/55-active-rss-directories-to-help-promote-your-feeds/

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If you repeat your keywords with every other word on every line, then your site will probably be rejected and you’ll end up in the Google sin bin as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is derived by dividing the total number of keywords, by the total number of words that appear on your web page. So here is an example, I have 5 keywords divided by total number of works (100) = .05. No turn it into a percentage by multiplying the previous result by 100, in our example 0.05 x 100 = 5%

The accepted SEO norm for a keyword density is between 3% and 5%, to get recognized by the search engines and you try to never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service.

Simple steps to check the density:

• Copy and paste the content from an individual web page into a word-processing software program like Open Office or Microsoft Word.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Remember – The keyword density should always be between 3% and 5%.

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Here’s how tagging works. Using sites such as del.icio.us – a bookmark sharing site – and Flickr – a photo sharing site – consumers are collaborating on categorizing online content under certain keywords, or tags.  Even my site, wowebz.com has it implemented for customers to use.

For instance, an individual can post photographs of their car on Flickr and file it under the tag “My Car”. These images are now not only visible under the individual user’s My Car tag but also under the community My Car tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled “My Car”

Tagging is catching on because it is a natural accompaniment to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy bandwagon. They are rolling out tag-like structures to help users more easily locate content that’s relevant to them.

Although tags are far from perfect or precise, marketers should, nonetheless, should be using them to keep a finger on the pulse of their customers. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns – with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

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Each day, more and more sites clamber to optimize their rankings in websites and if you lose your guard, you may just get trodden on and be left in the chasm filled with so many failed E-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many web sites. For the past few years and the next ten years or so, Search Engines would be the most widely used Internet tool to find the sites that they need to go to or the product or information they need.

Most people that use Search Engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a gauge of a sites success in Search Engine optimization.

You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all your web sites to make them selves rank higher using Search Engine optimization. It is imperative to continuously improve your site and make it better every day.

So just what is Search Engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need Search Engine optimization to be number one, or maybe at least make your site income generating. Period.

With Search Engine optimization you can get the benefit of generating a high traffic levels and free search engine traffic. Let’s just say you get only a turn out of successful sales with 10 to 20% of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is Search Engine optimization? Search Engine optimization is utilizing tools and methods in making your site top ranking in the results of Search Engines.

Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public consciousness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search Engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get Search Engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to redraft your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative for your end user or customer. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to Search Engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components Search Engines uses to produce your sites page rank.

Try to search the Internet for many useful help. Tips, guidelines and methods for Search Engine optimization are in abundance. Read as many articles as possible that will help you optimize your site in Search Engine results.

The more knowledge and information you assemble the better. This will all help you in getting those high site rankings. This may require a little time and effort in your part but the benefits will be astonishing.

If you can part with some money, there are many sites in the Internet that can help you in Search Engine optimization.

There are quite a few sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of understanding in making good keyword laden content for your sites that have good quality.

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But the secret sauce is, you can essentially get information on low cost SEO anywhere in the Internet.   Here are a few tips to assist you.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the writer or owner of the web site you want to have a link exchange with. You will be astonished with the ultimate spiking up of your page ranking using this means of getting your website optimized.

2. Write or obtain key word rich articles

Writing truly informative and keyword-rich articles is a fantastic way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the reserve box or the writer’s tag line in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better way to target visitors is to select an easy to remember website name. Something meaningful, sweet and short will prove to be very priceless. Registering your domain name is not for free, however creativity is.

4. Organize your site navigation

Providing easy steps in locating content on your site, this ensures your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can place you into the top rankings of Google, Yahoo and other key search engines.  Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

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The foundation of my SEO strategy is the most important part and its worth the time to get it right.  The foundation has three primary purposes.
1. Web site indexing and linking
2. Be permanent – means you can’t build your foundation on black hat sites. It has to be 100% white hat  (I’ll explain these concepts in a future post).
3. Generate enough reoccurring income to continue to grow your business (or hobby).

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