A great blog publishing system – WordPress

WordPress, by definition, is a blog publishing system written in PHP and backed by a MySQL database. But really provides a foundation with a lot more features and functions for old and new Web Masters.

This site is built utilizing WordPress and it runs many of the sites I develop. Sure it can run the advanced and flexible blogs, but it’s because of that flexibility that I choose to utilize WordPress as a Content Management System (CMS).

WordPress as a Blog

WordPress provides the foundation upon which a blog is built, published through, and displayed to the world. Some of the biggest blogs in the world utilize WordPress for just one or even a large number authors (The New York Times, CNN, People, TechCrunch, Engadget, and so on all utilise it).

Having a blog is great for any business. Using a blog consistently provides fresh content for your vistors to view and subscribe to. It’s also an leading indicator that your business is active and reassures potential customers that you are interested in them and their knowledge. Don’t you want to be known as the specialist in your field? Publish your thoughts in a blog and you’ll not switch potential customers to actual customers but have a competitive edge in your industry.

WordPress as a Website

The great thing about WordPress is that once your site is created you’ll have the ability to edit, add, subtract, and whatever else you need to do with just about all of the content in your site. You also don’t need to be a technical guru – no knowledge of HTML is required. You can avoid re-doing your whole site in two years when your business model changes and you won’t have to worry about the cost of hiring someone who knows HTML to change the price your products. You have control! If you want to alter the look of the site in 12 months time, alter the template and wallah!

A professional, maintained, fresh and well designed web site is crucial to converting visitors into customers. In a society of short attention spans and where first impression count, your website has to shine and engage visitors, something that WordPress enables a designer like myself to do much more quickly.

For detail on WordPress, its benefits and how it can be enhanced to meet your needs, visit WowEBZ.com

For more detail on the actual product, visit WordPress.org.

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