Getting Keyword Density right
Keyword density is an indicator of the number of times the selected keyword appears in the web page. An unfront word of caution, keywords shouldn’t be over used, don’t overdo it, they should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected and you’ll end up in the Google sin bin as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is derived by dividing the total number of keywords, by the total number of words that appear on your web page. So here is an example, I have 5 keywords divided by total number of works (100) = .05. No turn it into a percentage by multiplying the previous result by 100, in our example 0.05 x 100 = 5%
The accepted SEO norm for a keyword density is between 3% and 5%, to get recognized by the search engines and you try to never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service.
Simple steps to check the density:
- Copy and paste the content from an individual web page into a word-processing software program like Open Office or Microsoft Word.
- Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
- Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
- When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
- Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Remember – The keyword density should always be between 3% and 5%.
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Saturday I was searching for topics that are related to Improving Search Engine Placement and specifically content seo.
In my opinion, repeating the main keyword twice, and the alternative keyword thrice throughout the content works great. But you need to format the main keywords a bit differently from the rest of the words written on the page.